In a remarkable achievement for the Welsh business community, Monmouth’s own Georgie Cleeve has been named the wealthiest beauty entrepreneur in Wales according to The Sunday Times beauty rich list. Cleeve, who founded the skincare brand Oskia, has seen her business rapidly ascend to the top of the beauty industry, earning her a prestigious spot on the list. Her company’s innovative approach to skincare has captured the attention of both consumers and industry experts, highlighting her as a significant figure in the beauty sector.
The announcement has not only elevated Cleeve’s profile but also put Monmouth on the map as a hub for successful entrepreneurship in the beauty industry. The recognition underscores the potential for regional businesses to compete on a national and international stage, showcasing the dynamic growth and innovation taking place outside major metropolitan centres.
A Milestone for Welsh Entrepreneurship
On Sunday, 16 March 2025, The Sunday Times published its annual beauty rich list, spotlighting the most successful entrepreneurs in the hair, beauty, and makeup industries across the UK. Among the distinguished names, Georgie Cleeve stood out as the leading figure from Wales. This accolade is a testament to her entrepreneurial spirit and the success of her brand, Oskia, which has gained a loyal customer base and critical acclaim for its focus on nutrition-based skincare.
Cleeve’s journey began in 2009 when she launched Oskia with a mission to introduce high-quality, science-backed skincare products that promote skin health from the inside out. Her innovative approach, which combines nutritional science with skincare technology, has set Oskia apart in a crowded market. The brand’s emphasis on using natural ingredients and sustainable practices has resonated with consumers, contributing to its rapid growth and success.
The Rise of Oskia
Oskia’s rise to prominence in the beauty industry can be attributed to its commitment to quality and innovation. The brand’s products, which include serums, cleansers, and masks, are designed to nourish the skin with essential nutrients and vitamins. This unique approach has garnered a dedicated following among beauty enthusiasts and professionals alike.
Industry experts attribute Oskia’s success to its ability to adapt to changing consumer preferences and its commitment to sustainability. The brand’s eco-friendly practices, such as using recyclable packaging and sourcing ingredients responsibly, have further enhanced its appeal to environmentally conscious consumers. As a result, Oskia has not only thrived in the UK market but has also expanded its reach internationally, establishing a presence in major beauty markets around the world.
Impact on the Local Economy
Georgie Cleeve’s success has had a positive impact on the local economy in Monmouth, creating job opportunities and inspiring other entrepreneurs in the region. Oskia’s headquarters in Monmouth serves as a hub for innovation and creativity, attracting talent and fostering a culture of entrepreneurship.
The recognition from The Sunday Times has also brought attention to the potential of regional businesses to achieve national and international success. Cleeve’s journey serves as an inspiration to aspiring entrepreneurs in Wales and beyond, demonstrating that with dedication and innovation, it is possible to build a successful business outside the traditional business centres of London and other major cities.
Looking Ahead
As Georgie Cleeve continues to lead Oskia into the future, the brand shows no signs of slowing down. With plans to expand its product line and increase its global footprint, Oskia is poised to remain a leader in the beauty industry. Cleeve’s vision for the brand includes a continued focus on sustainability and innovation, ensuring that Oskia remains at the forefront of the skincare market.
The accolade from The Sunday Times is a significant milestone for Cleeve and her team, but it is just the beginning. As the beauty industry continues to evolve, Oskia’s commitment to quality and its pioneering approach to skincare will undoubtedly keep it in the spotlight. For Monmouth, Cleeve’s success story is a source of pride and a shining example of what can be achieved with determination and creativity.
In conclusion, Georgie Cleeve’s recognition as the wealthiest beauty entrepreneur in Wales is a testament to her hard work and innovative approach to skincare. Her success with Oskia not only highlights the potential for regional businesses to compete on a global scale but also serves as an inspiration for future generations of entrepreneurs. As Cleeve and Oskia continue to make waves in the beauty industry, the future looks bright for this Monmouth-based brand.
